Saka continues as market leader
Published:
13.08.2026
Saka continues as market leader, revenue grew by nearly 20 million euros in the first part of the year – Saka opens new stores and expands into service business

Saka's momentum is accelerating, and we have continued our strong growth in 2026. Saka's revenue grew by nearly 20 million euros, or 5.4%, during the January–June period compared to the same period last year. The Group's revenue was approximately 384 million euros, excluding service operations.
Saka is Finland's Largest
"In the first half of the year, we sold a total of 21,343 cars (Q1: 10,690 units, Q2: 10,653 units), and we thus retained our number-one position as Finland's largest used car dealer by volume as well. This speaks to strong customer trust and a successful inventory," says CEO Petri Poukkula.
Demand for electrified vehicles stands out as a clear driver of growth.
"The average price of the cars we have sold has risen this year. Generally speaking, Finns now want well-equipped, inspected quality cars, and those can be found across all powertrains," Poukkula continues.
Network Expanding: New Showrooms in Kaarina and Espoo
With the growth in sales, Saka is strengthening its physical presence at strategic locations. In August, we opened a new showroom in Kaarina, and in October, Saka's third Espoo showroom will open its doors in Suomenoja. The expansions support Saka's seamless customer journey, combining digital and in-store shopping.
"Business is going extremely well right now. The third quarter has gotten off to a great start," Poukkula says with enthusiasm.
In addition to the active showroom expansion, Saka took a significant step in the automotive value chain this year by acquiring the service and repair chain Suomen Autohuolto Oy (SAH). The acquisition supports the company's goal of offering customers a transparent, hassle-free, and comprehensive automotive partnership throughout the entire lifecycle of a car.
"The past year has been a significant period of growth and operational development for Saka. We will continue investing in digital services, a high-quality inventory, and improving the customer experience throughout the rest of the year as well," Poukkula concludes.
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